In an AI-enhanced era of information complexity, successful communications strategy requires a sophisticated approach to intelligence and cultural insight.
Our Research, Data & Insights practice combines proprietary research methodologies with advanced media analytics and academic disciplines to deliver contextual communication strategies with authentic impact.
Our award-winning Networked Age research programme offers a range of products designed by behavioural scientists to enhance trust, advocacy and engagement. We go beyond surface-level data collection to decode the sociological and psychological factors at play, providing an in-depth understanding of the public and stakeholder opinion landscape.
Our sophisticated proprietary methodologies are crafted to reveal the nascent, established, and future public phenomena. These longitudinal scientific research solutions provide the analytical foundation for anticipating societal shifts and stakeholder responses with unprecedented accuracy.
Our Polarisation study is the most comprehensive research conducted in partnership with Cambridge University. It is designed to track the most polarising issues in the UK, investigating the nation’s reactions to topic areas in British politics, global developments, economy, defense, environment and the NHS.
Public trust is a complex and multi-layered concept. MHP Trust Analytics is developed to examine the building blocks of trust using the behavioural science principles behind trust. Influence at Work, our Behavioural Science consultancy partner, works with our in-house experts to deliver actionable insights to dial up trust.
Our Advocacy research methodology bridges the gap between policymakers, healthcare and patient communities, informing research and development of expansive and inclusive healthcare communications.
The diverse range of environmental issues creates a fragmented communications landscape. Our Sustainability-consciousness research delivers key indicators of topics and message angles that chime in with the collective sentiment of the informed public.
Navigate complex stakeholder ecosystems through our specialised access to:
Our insights practice synthesises real-time data from authoritative sources and platforms, including but not limited to government publications, policy databases, traditional print media, and digital and social channels covering sentiment through text, video, and audio content. This multi-dimensional approach gives MHP a robust and comprehensive intelligence capability across all communication vectors.
From executive boardroom dynamics to grassroots societal movements, we map how cultural paradigms permeate distinct audience segments. We provide evidence-based communication strategies informed by traditional and digital media audience realities.
Our behavioural science partners Influence at Work deconstruct the biases, emotional heuristics, and social influence mechanisms that govern public opinion formation and stakeholder conversations. Together, we shed light on the psychological foundations underlying motivations, needs and barriers—intelligence that proves indispensable for sophisticated reputation management, crisis communications, and strategic brand positioning.
Our segmentation approach adapts to your objectives, whether you’re managing a corporate crisis, launching a reputation campaign, or navigating political sensitivities. Each project receives a bespoke analytical framework that enhances demographic segmentation with behavioural signals, personal–values and cultural identity.
Using advanced AI capabilities, we design and simulate cause-and-effect scenarios beneath complex business and public issues. Our synthetic personas help predict stakeholder responses, test messaging and creative strategies, and optimise communications approaches before campaign execution.
