PollinationNature positive investment

Brand Strategy
Fintech
Corporate Advisory & Capital Markets
Ocean and forrest
Man on laptop

The work

Systems-level transformation is needed if we are to build and meet climate goals and create a fairer, more sustainable and nature-positive global economy. Australian headquartered Pollination is on a mission to build a global ecosystem capable of delivering the systems-level change required to meet climate goals.

In order to position them as the leading nature-focussed investment and advisory firm our approach was threefold:

  1. Showcase Pollination’s industry-leading expertise and personnel;
  2. Maximise its involvement in top industry initiatives such as the Paris Agreement
  3. Develop and promote its thought leadership to ensure meaningful cut-through in an increasingly crowded, complex and divisive space.

This has been powered by a dedicated press office across Europe and the US which has amplified its voice during major events such as COP26.

In just eight months, the percentage of media coverage of Pollination has increased by almost 20%

Melting icebergs

The impact

In just eight months, the percentage of media coverage of Pollination including a quote from one of its experts has increased by almost 20% – demonstrating the impact of the programme across national, international and trade media. The proportion of high saliency coverage has also doubled, with Pollination’s expertise, insight and critical call to action given greater prominence.

Our work has led Pollination’s team to become the go-to commentators on the path to a net zero, nature positive future.