31 Jan 2024

A month of Mischief, January 2024

Welcome to A Month of Mischief,  a monthly take on the hottest passions gripping the nation, along with the latest Mischief news.

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The Passion Perspective

We are officially a twelfth of the way through 2024 and already there have been some huge stories; SPOILERS AHEAD – Harry won The Traitors, Emma Stone and Poor Things has taken a multitude of Oscar nominations, Barbie – not as many, and the world is gearing up for the biggest year of sport.rt with tournaments, qualifiers,

However, 2024 is a lot more than the year of sport. Yes, most of our Summer will be built around it, but there are other big things on the radar, all of which we should be aware of in our field of work – and no, we’re not saying they all need to be ‘newsjacked’…

It’s a big year for politics – the US presidential election is around the corner, and closer to home, a general election isn’t far off.

As of the 1st January, the world’s most famous mouse belongs to the people. Mickey Mouse is now in the public domain. This year will see lots of Mickey content released without the usual red tape – even in the form of a horror film. There are some caveats, it’s only the earliest version of Mickey that is now public, but this does mean we as creatives can use the character and likeness in our work without the fear of being sued by the big guns at Disney.

The UK festival circuit is bigger and better than ever with smaller festivals such as Truck, Kendal Calling and Tramlines attracting more star power to all go alongside the heavyweight institutions of Glastonbury, Reading and Leeds and Latitude.

And cinema looks to have a stellar year ahead. Gladiator gets its LONG-awaited sequel, there’s a new Lord of The Rings film with Succession’s Brian Cox, Dune Part 2 is on the horizon and your usual array of superhero blockbusters will be cropping up, including a remake of Blade.

In summary – there’s a LOT of stuff to look forward to in 2024.

And we’ve been getting busy too – here’s what’s been happening at Mischief HQ in 2024 so far…

This Month at Mischief

The Best Thing Since Sliced Bread Is…

… Sliced bread! At least according to Nigella, whose latest recipe – a ‘So-Wrong-It’s-Right’ Bread and Butter Pudding – is the ultimate comfort food dessert, combining the simplicity of sliced white bread with none other than Laughing Cow cheese!Crafting a narrative which dove into themes of nostalgia and childhood comfort, this recipe for Ocado has yet again captured the attention of national and lifestyle media. Kicking off with an exclusive interview in The Times, news of the unusual recipe was quickly picked up by the likes of the Express, Mail Online and The Telegraph, as well as scoring a flurry of regional and consumer hits including Huff Post. For the full recipe that’s sure to leave mouths watering, click here.

Read more here.

Henley Business School Introduces The ‘Omniployment Era’

The Great Resignation was the workplace trend of the immediate post-COVID era, but where have we gone from there? Well, a new report from Henley Business School has now revealed that we’re a workplace divided, and we identified six key types of workers based on the common elements that attract or dissuade them from applying for a job.

Carving the report up for both national employment and lifestyle-targeted newsdesks helped secure a range of quality coverage including Financial Times, Metro and Mirror, as well as a number of business and HR titles, some of which interviewed Henley Business School’s lead researcher on the project, Rita Fontinha.

Read more here.

OGX Hair Stories Emphasises The Power Of A Good Hair Day

Building on the success of our OGX social coverage with Giovanna Fletcher in December, January saw the launch of ‘Hair Stories’ – a campaign encouraging Brits to celebrate their unique hair stories, from postpartum hair and university daredevil days to professional up-dos.Leading with an empowering research story around the confidence a good hair day can bring, Hair Stories has secured over 30 pieces of editorial coverage so far including six nationals, as well as social content from Giovanna, beauty influencer Anchal and lifestyle influencer Emma Paton.

Read more here.

 

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