GoDaddy:
venture forward

GoDaddy – a leading provider of web domains, web hosting and marketing services to micro businesses (1-9 employees) – has a wealth of owned data. Each time a new small business website is created, GoDaddy can pinpoint, to postcode level locality, where that new start-up is based.

We launched “Venture Forward”, a new thought leadership platform for the brand in the UK. It incorporated:

• ‘Venture density’ scores for each political constituency – using GoDaddy’s data to identify how many micro businesses there are for each 100 people in a community
• An academic partnership with the University of Kent to analyse how micro business hotspots correlate with broader socioeconomic success indicators
• A survey among GoDaddy’s UK customers

We used the combined results for national, regional and trade media stories, and a parliamentary reception at the House of Commons.