International Workplace Group:
hybrid is here

Office in a supermarket isle
IWG models lined up

The work

International Workplace Group (IWG) is the world’s largest flexible office space provider, with brands including Regus and Spaces, operating out of 3,500 locations in 124 markets.

As their global hub agency leading 17 markets, we work with IWG to promote the merits of hybrid working , championing IWG’s global network of flexible workspaces.

We created big media moments to show how hybrid work is changing lives:

  • The Future of the Suit: New Normal workwear with designer Giles Deacon
  • The 15-Minute City: Examining how hybrid working is changing the pattern of city life with architects B+H
  • Hybrid Inclusivity: A report about how hybrid working fosters inclusive company cultures
  • IWG X Tesco: A workspace in the middle of a supermarket aisle

We also delivered CEO profiling in 15 markets and an always-on press office, using real-time data to show changes in working patterns.

Winner of the SABRE 2022 Executive Communications Award

Office on a cricket pitch
Models in an office

The impact

In 18 months since the start of 2021, we secured 13,000 pieces of global coverage, with 1,435 in the UK. Stories linking IWG to hybrid work increased by 2,933% compared to 2020. IWG’s main competitor achieved just +16% over the same period.

CEO Mark Dixon featured in every Tier 1 media outlet target and total positive media mentions increased by 330%. In the UK, demand for IWG flexible workspace rose 137% in 2022, with a global rise in sales of 166%.

pieces of global coverage secured
increase in positive media mentions
increase in demand for IWG flexible workspace in the UK