International Workplace Group (IWG) is the world’s largest flexible office space provider, with brands including Regus and Spaces, operating out of 3,500 locations in 124 markets.
As their global hub agency leading 17 markets, we work with IWG to promote the merits of hybrid working , championing IWG’s global network of flexible workspaces.
We created big media moments to show how hybrid work is changing lives:
We also delivered CEO profiling in 15 markets and an always-on press office, using real-time data to show changes in working patterns.
In 18 months since the start of 2021, we secured 13,000 pieces of global coverage, with 1,435 in the UK. Stories linking IWG to hybrid work increased by 2,933% compared to 2020. IWG’s main competitor achieved just +16% over the same period.
CEO Mark Dixon featured in every Tier 1 media outlet target and total positive media mentions increased by 330%. In the UK, demand for IWG flexible workspace rose 137% in 2022, with a global rise in sales of 166%.