Kate Gomes

A man stands at a whiteboard covered with diagrams and notes, giving a presentation on brand strategy to four colleagues seated around a conference table in a modern office.
Strategy

Brand strategy: 5 times you should review your brand

“What can be done at any time will be done at no time”... Read more

Colorful cylindrical columns of varying heights in blue, pink, and orange stand on a reflective surface against a vibrant gradient background—an eye-catching visual inspired by Trends 2025 aesthetics.
Strategy

The Trends Shaping 2025

Our annual cultural trends report, developed in partnership with Savanta, shares the four key trends shaping the world of business, stakeholders and consumers in the year ahead.... Read more