Sam Ward

A dirty, crumpled paper with WhatsApp privacy in bold green text lies discarded on a rough, gravelly ground—a stark reminder of the privacy paradox surrounding Meta’s promises. The paper looks weathered and neglected.
Strategy

WhatsApp’s Privacy Paradox: Doth Meta protest too much?

In trust communications, sometimes the most effective message is the one you don't send.... Read more

Two men in suits shake hands in an ornate room with flags, a lamp, and a framed portrait of George Washington, highlighting the trust built during high-stakes discussions.
Strategy

Meta’s Trust Gamble

In early January, Mark Zuckerberg announced Meta was removing restrictions on topics like immigration and gender, allowing for more politicised debate on its platforms and ending its third-party fact-... Read more