MHP Group has been appointed by First Sentier Investors, a global asset manager with more than £119.8 billion in assets under management, as its European corporate communications adviser, helping the business build and manage its reputation across the Continent.

A leading global asset management group, First Sentier Investors’ expertise spans a range of asset classes and specialist sectors focused on delivering sustainable investment success based on responsible investment principles.

MHP has been working with Stewart Investors, part of the First Sentier Group, since 2021. The expansion of the relationship will see MHP advising on group-level corporate communications and positioning, alongside growing the profile of its component sub-brands: Igneo Infrastructure Partners, a mid-market infrastructure investor and FSSA Investment Managers, specialists in Asia and global emerging markets, and other core investment strategies.

The brief includes building the profile of the business within the European investment industry by helping it to tell a bigger story about its investment strategies and its impact across the globe. It comes at a time when the role of responsible investment in addressing global sustainability challenges, such as navigating the impacts of climate change and unlocking the capital required for the global energy transition, has never been more important.

MHP will be supported by agency partner NewMark Finanzkommunikation in Germany.

The win marks another milestone in a landmark year for MHP’s Financial Services team which has already added 14 new clients to its impressive portfolio and further demonstrates its expanding asset management credentials, in addition to its deepening sustainability experience across the agency.

Nick Woods, MHP’s Head of Financial Services, said:

“We’re delighted to be appointed by First Sentier Investors to support the business across Europe. Through our work with Stewart Investors, we have witnessed first-hand the expertise and passion for sustainable investment that sits at the heart of the Group. We look forward to deploying our knowledge, skills and network to help the business tell a bigger story about its European capabilities and its wider mission and purpose.

Johan Mackenzie, Head of EMEA and US Marketing at First Sentier Investors, said:

“As a result of its success working with Stewart Investors, our shared values around sustainability, as well as its deep industry insight and expertise, MHP is the ideal partner to lead in helping us raise the European profile of the Group and our market leading brands and investment strategies. We look forward to working together to demonstrate the power of responsible investment in realising a more sustainable future.”