We were delighted to host Gillian Tett, Chair of the Editorial Board and Editor-at-Large for the Financial Times, and author of the new book, Anthro-Vision: How Anthropology Can Explain Business and Life. This was the latest in our Networked Age series of interviews, exploring the ways in which digital technology is reshaping society and the communications landscape.
In conversation with our Head of Brand and Reputation, Rachel Bower, Gillian explored how anthropological intelligence is an important tool in decision-making for leaders and communicators, why big tech should pay it proper attention, and how anthropology is informing the global response to the COVID-19 pandemic. Among the key takeaways for communicators were:
Catch up on some of the highlights below: