Media Training

The art of
storytelling

In The Networked Age, the messenger has become as important as the message.

Our media training and presentation coaching helps spokespeople communicate with confidence, clarity and authority.

It is delivered by our specialist team of former print and broadcast journalists who coach clients ahead of profile interviews, product launches and other big media moments.

Their coaching is designed to help spokespeople deliver a natural performance that is controlled but not rehearsed.

Our training helps spokespeople craft their personal story, have confidence in their brand messaging and establish a connection with their audience.

Each programme is tailored to the communication needs of the trainee.

We include video recording and playback facilities to provide for live feedback and coaching.

Typical sessions include:
  • How to prepare for a media interview
  • What to expect from a journalist
  • Body language and what to wear
  • Getting off to a good start in an interview
  • How to keep an interview on track
  • Techniques to handle difficult questions
  • Live on camera interview practice and playback

Training

Our training team consists of eight former senior national journalists who have worked for tabloid and broadsheet newspapers, broadcast media and digital first channels.

Training can be delivered in person or in a professional broadcast studio. We are also able to deliver training virtually if needed

Coaching offers include:

Media Training

Tailored media training sessions designed to help spokespeople deliver a confident, credible and persuasive interview.

Broadcast Training

Coaching on how to stay calm in front of a television camera or on radio to deliver a calm, considered and natural interview.

Presentation Training

How to command a stage when delivering a business presentation, town hall or panel event.

Founders Coaching

Helping founders craft a compelling personal story to help them connect with their audience and land coverage.

Talent Preparation

Ensuring your talent can deliver the messaging needed to make your product launch or campaign land with media.

Story Mining

Our team of journalists work with a business to mine for story angles, insights and colour that can be used in media engagement.

People