01 Oct 2021

MHP Mischief unites for Great Big Green Week

The MHP Mischief team has been supporting our client, The Climate Coalition, with Great Big Green Week.


The MHP Mischief team has been supporting our client, The Climate Coalition, with Great Big Green Week.

In a large-scale project, we’ve provided services including brand strategy, narrative development, creative and design, social media and strategic media relations.

The Fight That Unites has been our creative theme for Great Big Green Week 2021. It’s a declaration that, no matter what walk of life we’re from, we all care about nature and the environment. At a time when polarisation is more visible than ever, climate action is something that brings us together.

Across Great Big Green Week, we’ve launched a number of different executions, including:

  • A study on the impact that weather linked to climate change has on grassroots football – this achieved over 180 pieces of coverage, including a partnership with BT Sport which saw its presenters including Glenn Hoddle, Joleon Lescott and Robbie Savage wearing ‘The Fight That Unites’ badges on air
  • Research on the benefits that nature has to our mental health and wellbeing – achieving over 100 pieces of media coverage
  • A projection of ‘The Fight That Unites’ onto Lulworth Cove cliffs in Dorset – which was one of The Guardian and The Telegraph’s ‘Pictures of the Day’ and was the front page of the Western Daily Press
  • Turning iconic London landmarks, the Wembley Arch and the BT Tower, green for the day
  • Business features with British Sewing Bee judge, Patrick Grant, on the benefits that green jobs can have for nature and the environment
  • Instagram Live chats between young female climate activists in the UK and the Global South, focusing on the way that women are disproportionately impacted by climate change
  • Analysis of the housing market and the threat that flooding poses to the sales potential of at-risk properties – achieving national coverage with Sky News, Daily Mirror, Daily Express, Daily Star, Times Radio and LBC
  • A new art installation – Forever Home – by artist, Richard Woods, at Fountains Abbey in Yorkshire to dramatise the threat that flooding poses to homes and treasured heritage properties.

After a busy but highly rewarding week, we’ve achieved over 400 pieces of coverage for a great cause. More importantly, we’ve helped The Climate Coalition to show just how much people care about the issue of climate change across the country, at a time when action is bec


oming increasingly urgent.




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