Mischief has been tasked with building brand loyalty among snack company Jack Link’s target Gen Z and millennial audience.
The agency’s brief is to deliver comms across consumer PR, social media and paid social, with the core programme activated in the UK and social content rolled out to key EMEA markets.
In addition, Mischief will collaborate with esports organisation Fnatic to promote its ongoing partnership with Jack Link’s.
“We are thrilled to have the team at Mischief on board to help build brand awareness and consideration for Jack Link’s in the UK and our core EMEA markets,” said Inka Weber, marketing manager (EMEA) at Jack Link’s.
“We were really impressed with the team’s strategic and creative approach to our brief and are looking forward to collaborating together.”
Founded in the US in 1986, Jack Link’s is best known for its eponymous brand of beef jerky. Spider PR previously managed comms for the snack company.
The win is the latest for Mischief under the new management team led by Charlotte Brooks, who became the agency’s managing director in September 2022.
Part of the MHP Group, Mischief reported its most successful year in 2022. Its roster of clients includes LEGO, Just Eat, Three, Nestle, LV= and Ocado.
Brooks said: “We have a lot of Jack Link’s fans in the office – from the fitness fanatics to avid gamers – and are naturally thrilled to be partnering with the brand in 2023.
“We have some exciting plans ahead and we can’t wait to bring our strategic thinking and creativity to Jack Link’s – not just in the PR space, but across social and paid media too.”
Sign up to our mailing list:
"*" indicates required fields
Read on for what brands can learn from the reaction to sustainability u-turns and see how we tackled food waste, brought nature to a neglected part of East London and made ‘buildbackability’ front...See More
The awards, which return for a second year following 2022 success, celebrate the 30 individuals, aged 30 and under, who are producing fresh policy thinking, shedding light on new issues, and broadenin...See More
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category . |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_12122976_1 | 1 minute | Set by Google to distinguish users. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
Cookie | Duration | Description |
---|---|---|
wc_session_ids[all_forms] | 8 minutes | No description |
wc_session_ids[default] | 8 minutes | No description |
wc_session_ids[multi][0] | 8 minutes | No description |
wc_session_ids[multi][1] | 8 minutes | No description |
wc_session_ids[multi][2] | 8 minutes | No description |
wc_session_ids[multi][3] | 8 minutes | No description |
wc_session_ids[multi][4] | 8 minutes | No description |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
__sharethis_cookie_test__ | session | ShareThis sets this cookie to track which pages are being shared and by whom. |