Posts Tagged ‘pr week’

MHP Group wins big at the PRWeek Corporate Affairs Awards, 2024

Posted on: April 17th, 2024 by Morgan Arnold

We are thrilled to share that we have won three awards at the PRWeek Corporate Affairs Awards, 2024, including Best Agency for Corporate and/or Financial Comms  and Professional of the Year (Agency)- Corporate and/or Financial Comms

The PRWeek Corporate Affairs Awards are an opportunity to showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across sectors covering corporate, city, pharma, public affairs and beyond. The awards honour outstanding achievements and reflect the growing importance of corporate affairs within businesses and the multitude of disciplines and specialisms that sit under the remit of the modern in-house corporate affairs or communications director.

Best Agency for Corporate and/or Financial Comms  

The win for Best Agency for Corporate and/or Financial Comms commends what has been a spectacular year of growth for MHP Group.

In 2023 we achieved 12.5% topline revenue growth for corporate and financial work in a challenging UK market, winning major clients including three FTSE250 companies, two FTSE 100s, four unicorns and two of the world’s leading investment funds. We also invested in new capabilities to deliver a truly integrated approach to corporate and financial challenges, adding Change and Employee Engagement to our offer and hiring a Head of Corporate Strategy to help investor relations leads build thought leadership and longterm reputation building programmes. We focused on adding value to our clients by developing new audience insights and positioning ourselves at the heart of key growth sectors, including fintech and the nuclear industry.

Professional of the Year (Agency) – Corporate and/or Financial Comms

Head of Strategic Media, Keith Gladdis, was last night named Professional of the Year (Agency) Corporate and/or Financial Comms. Keith leads MHP Group’s cross-agency media strategy, executive positioning and media training capabilities. This year, his key achievements include doubling revenues from media and presentation training and winning twelve major new media strategy briefs, including Bupa, Ofwat and RICS. Keith is also responsible for building and leading MHP’s Media Network, which brings together all of the agency’s editorial and journalist contacts, to enhance the agency’s connectivity and provide clients with unique media insight.

Best Use of Social Media and/or Influencers- Corporate and/or Financial Comms

The team won this award for their campaign ‘Swipe left, invest right’ for the Financial Conduct Authority (FCA). The FCA wanted to engage with inexperienced investors dabbling with high-risk investments, so the team turned to the world of dating and encouraged investors to ‘invest how you date’, working with influencers from across both worlds. The selected talent worked from a brief to create Instagram grid posts, reels and newsletters to promote the campaign and encourage their followers to an in-person event. Alongside over 100 pieces of coverage across national, broadcast, trade and consumer media, the talent content saw 63 ‘saves’ and 60 swipe-ups to the campaign landing page. This was the first time the UK’s regulator had engaged directly with its target audience; a radical new approach and one that has set the stage for future campaigns.

We were also Highly Commended in two categories: Best Integrated Agency, and Best Crisis or Issues Management for our Health teams work with Bupa.

The win follows our recent shortlist for the CIPR Excellence Awards where we are nominated for 12 awards including Best Event, Best Use of Content and Specialist PR Consultancy of the Year.