After what has been described by less charitable critics as a car crash of a campaign so far, the choice of Silverstone as the venue to launch the Tory manifesto on Tuesday 11th June was one loaded with jeopardy.
Will this manifesto – which reportedly contains £17bn worth of tax cuts and £1bn of extra spending – be enough to achieve the most unlikely of photo finishes or will Rishi Sunak still be stuck in the pits?
Here is a topline summary of what the party announced:
Manifesto analysis
The writing is on the wall. While a vote has yet to be cast, you will be hard-pressed to find anyone who in their heart of hearts believes that the result of the election is anything but a clear Labour win. Even the Conservative attack lines seem resigned to this (‘If you think Labour will win the election, start saving’ repeatedly deployed online and in the press).
In that context, what is the point of their manifesto launch?
Objective 1: keep calm and carry on
It’s hard to believe, but there are still four weeks from the manifesto launch left to go of the election campaign – and anything can genuinely still happen. Who would have predicted the D-Day dropped ball? The Prime Minister gave a typically confident, bullish performance when launching his policy platform, alongside a recognition that the electorate was increasingly “frustrated” with his party. If some of the taxation policies can help claw back a few percentage points, then that could be considered an achievement.
Objective 2: maximise opposition seat count
Much of the manifesto has been well-trailed since the election was called three weeks ago. The Triple Lock Plus tax cut for pensioners; boosting defence spending to 2.5% of GDP; re-committing to Rwanda and stopping the boats; cutting taxes; the new National Service scheme; amending the Equality Act to make it clear that sex means biological sex – all of this polls well among 2019 Conservative voters. As an exercise in damage limitation, the manifesto has been calibrated to shore up the base and keep hold of any waverers who might be tempted to decamp to Reform.
Objective 3: prepare battle lines for the post-election reckoning – and the next party leader
Abolishing the main rate of self-employed National Insurance is a bold policy that is estimated will help some 4 million people. In any other context, the decision to cut National Insurance by 4p, then pledging to take another 2p off if elected would be game-changing. Committing to permanently abolish Stamp Duty for homes up to £425,000 for first time buyers is similarly ambitious.
Despite this, there is very little expectation that any of these policies will be implemented. In that vein, this manifesto must be seen as an ideological wish list – lines in the sand for the oncoming leadership contest, and the fight for the soul of the party that is already rumbling along beneath the surface, and increasingly out in the open.
Sunak will not go down without a fight, but, even the most optimistic of CCHQ apparatchiks would struggle to believe that this will turn the tide.
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