A lone figure with a telescope stands on a white background, highlighting differentiation from a group of six people on a blue surface below, all casting long shadows.

Masterbrand Differentiation

Standout campaigns
for complex brands

The need for differentiation has never been greater. The digital economy created an explosion of brands swimming in a sea of same-ness. Right now, generative AI is narrowing the gap in capabilities between incumbent businesses and their smaller or cheaper competitors.

Standing out from competitors helps brands win market share with customers, build trust with stakeholders, offer a more compelling proposition to investors, and better engage their workforces.

MHP Group’s work harnesses this differentiation dividend.

We specialise in creative differentiation campaigns for complex brands. We tell single-minded stories – many times, across many years, on every channel – to multiple audiences that have diverse priorities.

Our earned-first approach sets us apart. Earned-first spaces are where ideas are debated, fandom grows, brand image is shaped and reputations are built.

84% of marketing leaders are turning to earned-first campaigns to achieve masterbrand differentiation.

Our approach

A magnifying glass focuses on the Empire State Building amid a city skyline at dusk, with the word Identify in large text and a description about Masterbrand Differentiation through audience analysis and competitor benchmarking.
Colorful abstract painted background with white text that reads: 2. Create. Developing a compelling campaign platform, narrative and multi-channel content for true differentiation. MHP Group Masterbrand logo in the bottom right corner.
A close-up of a DNA double helix with a soft purple background. White text reads: 3. Evolve. Showcasing your differentiation story in new ways over the long-term. MHP Group masterbrand logo is in the corner.

Get in touch

For more information, contact [email protected] or click below to learn more about our Masterbrand Differentiation approach.

MHP Group Masterbrand Differentiation

People

A man with short dark hair wearing a white collared shirt and a dark blazer, looking directly at the camera with a neutral expression, in front of a plain light background.
Sam Holl
Senior Director
A woman with shoulder-length hair and glasses smiles at the camera. She is wearing a light jacket over a dark top. The photo is in black and white with a plain background.
Kate Gomes
Head of Strategy
Black and white portrait of James Shapland, a smiling man with short hair and a beard, wearing a button-up shirt, standing against a plain light-colored background.
James Shapland
Director