31 Oct 2023

MHP Group unveils new brand strategy offer ‘Reverb’

The new interdisciplinary team of six brings together experts from MHP and Mischief

MHP Group

This press release originally appeared in PR Week

We are delighted to launch our brand new strategy offer, Reverb.

Built on the foundations of our expertise in behavioural science, the offer brings together strategy, creative, design and employee engagement to build brands that others talk about.

Led by MHP Group Head of Strategy Kate Gomes, Reverb offers a unique approach to end-to-end brand development, from narrative and purpose to visual identity and tone of voice. The team’s behavioural insight-led approach is designed to increase brand advocacy from journalists, influencers, customers and employees.

Reverb’s clients at launch include a leading consumer tech brand, a renewable energy multinational and a health NGO.

MHP Group Head of Strategy Kate Gomes explains:

“In a fast paced and ultra-competitive marketplace, it is not enough for brands to build identities their customers and stakeholders love – they also have to be shared and talked about.

By launching Reverb to help tell more authentic and culturally relevant stories, we are responding both to client demand and audience expectation.”

Dan Deeks-Osburn, Head of Strategy at Mischief, added:

“As earned specialists, we know how to tell simple, powerful stories that others want to share. By applying this experience and approach to brand strategy, we can help brands connect with new audiences and increase the ROI on brand communications.”

The interdisciplinary Reverb team also includes Design Directors Priya Patel and Lucy Feehan, Strategist Sam Munteanu-Ward, and Head of Change and Employee Engagement Naomi Goodman.

The launch of Reverb follows the recent announcement of our new Change and Employee Engagement specialism.

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