News

A street sign on a stone building reads “Downing Street SW1, City of Westminster,” partially obscured by an ornate black metal fence—a striking scene in a city where low trust voters look to Labour and anti-establishment coalitions for change.

MHP Polarisation Tracker: Labour is losing low trust voters, Reform is building an anti-establishment coalition

The latest wave of the MHP Polarisation Tracker, produced with Cambridge University’s Political Psychology Unit, reveals that many “Super Distruster” voters have deserted Labour over the last ye... Read more

Nick Barron

A pink soundwave on a dark red and black gradient background, with sharp peaks and valleys representing audio frequency patterns—capturing the energy of The Vibe Shift.

Thought Leadership

The Vibe Shift: After the end of history

12 ways in which society is changing and how communications will need to adapt... Read more

A vibrant collage features festivals, sports, protests, space scenes, food, and joyful people—A cultural round-up of whats got consumers and the Mischief team passionate each month—overlaid with the bold words A MONTH OF MISCHIEF in large white text.

A month of Mischief, December 2023

Welcome to A Month of Mischief, a monthly take on the hottest passions gripping the nation, along with the latest Mischief news.... Read more

A group of surveillance cameras on a pole set against a blue background, with the text: Super Distrusters vs The Elite, highlighting the challenge for communicators. MHP Group Polarisation Tracker Wave 6, Summer 2023, in partnership with Cambridge University Political Psychology Lab.

Networked Age

The rise of the ‘Super Distruster’ is a major challenge for communicators

Super Distrusters vs The Elite - MHP launches Polarisation Tracker Wave 6... Read more

Pages: 12

Teams:

Specialisms:

News

MHP Polarisation Tracker: Labour is losing low trust voters, Reform is building an anti-establishment coalition