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A street sign on a stone building reads “Downing Street SW1, City of Westminster,” partially obscured by an ornate black metal fence—a striking scene in a city where low trust voters look to Labour and anti-establishment coalitions for change.

MHP Polarisation Tracker: Labour is losing low trust voters, Reform is building an anti-establishment coalition

The latest wave of the MHP Polarisation Tracker, produced with Cambridge University’s Political Psychology Unit, reveals that many “Super Distruster” voters have deserted Labour over the last ye... Read more

Nick Barron

A person wearing beige Crocs boots with built-in red Pringles chip holders, placing a Pringles chip in one holder. The scene, illuminated by purple and pink lighting with a diagonal white stripe, highlights unique PR support for Pringles in Europe.

Mischief

Pringles appoints Mischief to provide PR support across Europe

Kellanova-owned snack brand Pringles has appointed an agency to oversee its PR strategy across Europe, after a five-way pitch.... Read more

Two men in suits stand in front of a Downing Street sign with a red and blue overlay, embodying the tense atmosphere surrounding the Labour and Reform parties during the Super Distruster vote. Both appear serious and stare straight ahead.

Labour and Reform battle for the Super Distruster vote

80% of traditionally Conservative-voting Super Distrusters have abandoned the party... Read more

News

Mitsubishi Electric appoints MHP Group to handle EMEA Strategic Communications

MHP Group has been appointed by Mitsubishi Electric Europe B.V as its strategic communications partner in EMEA... Read more

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MHP Polarisation Tracker: Labour is losing low trust voters, Reform is building an anti-establishment coalition