We are a multi award winning creative agency. We help brands earn attention, infiltrate popular culture, and become more meaningful.
In a world where entire categories are behaving uniformly, we look for ways to break the status quo. Because it’s rarely about what you say, it’s all about what you do. Playing it safe is dangerous. Let’s cause some mischief.
Our work
Sorry, No records found.
Our services
Audience Mapping
Understanding your audience is the foundation of any successful brand strategy or communications strategy. We start with consumer audiences, and map the media and influencers that impact them the most.
Creative Brand Strategy
Our creative brand strategy delivers fresh behaviours brands can use to stand out, raise awareness, build trust, and achieve fame in crowded markets.
Creative Campaigns
We deliver creative activations and PR campaigns that boost brand fame and position your brand at the heart of cultural conversations.
Cultural Insight
Creative effectiveness is built on cultural impact. We research and identify cultural insight to create campaigns and activations that truly resonate with your audiences.
Earned Media Narrative and Positioning
Brand strategy needs to come to life in the media. We craft compelling earned media narratives that generate positive press coverage and position your brand as a trusted leader in its industry.
Events and Experiential
Our events and experiential activations are designed to enhance brand awareness and meaning through memorable, shareable moments that connect with audiences on an emotional level.
Influencer Marketing
We collaborate with influencers to create authentic content that builds brand trust, raises brand awareness, and connects with audiences across social platforms.
Measurement
We use advanced metrics to measure brand awareness, track campaign performance, and evaluate how our strategies improve brand reputation and drive tangible results. Oh and did we mention, no one wins more awards for measurement than we do!
Newsjacking
We use newsjacking to boost brand awareness by inserting your brand into trending conversations, creating earned media opportunities, and positioning your brand as culturally relevant and timely.
Partnerships
Strategic partnerships amplify brand awareness and reputation, allowing brands to align with like-minded organisations and reach new audiences effectively.
Press Office
Our press office management ensures consistent media engagement, drives brand SOV against competitors and builds brand awareness through strategic storytelling.
Social, Digital, Performance and Paid Media
By leveraging social media and digital platforms, we reach targeted audiences and drive measurable results through performance and paid media strategies.
69% of Brits have missed an iconic football moment after leaving the room at the wrong time..
Which is why @ocadouk is introducing half-time deliveries, 15 minute slots for limited edition bundles - meaning fans won’t have to miss a kick during England games this summer.
And who better to motivate a cast of real Ocado drivers on the importance of timing, teamwork and precision? @harryredknapp, naturally....
Our Raise the Bar campaign with @samsunguk is in full swing, with thousands voting for their local pub to get an upgraded match day set-up in time for a summer of football! ⚽️ ️ The campaign is capturing attention on and offline, with coverage continuing to build, including this brilliant double-page spread in the Daily Star this weekend.
Last week, we helped @ocadouk bring this year’s Summer Showcase to life.
From sculptural vegetable bouquets to an indulgent butter station and show‑stopping BBQ‑terie boards, the experience celebrated the sheer variety across Ocado’s aisles of food, drink, and homeware from the Everything Summer range....
To celebrate our 20th birthday (yes, 20!), our very own Charlotte Brooks and Dan Deeks-Osburn joined Ben Smith on the @prmoment_ podcast!
Covering how the industry has changed in the past 20 years, they get into:
✨ what consumer PR looked like in 2006 vs now ✨ why PR has become much more commercially focused ✨ how AI and algorithms are changing the game ✨ why creativity and distinctiveness matter more than ever ✨ client retention and staying relevant as an agency ✨ and whether consumer PR is actually more powerful now than it was 20 years ago (spoiler: it is)
The most powerful campaigns are the ones that make a real difference.
Our Creative Director Emily Gosen explains to @lbbonline how our award-winning work with @avantiwestcoast and @railwaychildren.uk - ‘Your Presence is Presents Enough’ - created such an impact.
✅ A campaign rooted in a singular, powerful insight ✅ Creative that showed up where our audience was ✅ Letting real stories come first, and brand proudly second...
Introducing the pubs that could be getting a serious upgrade this summer…
We’re helping @SamsungUK and Joe Cole find local pubs across the UK that deserve a better matchday setup
With a summer of football coming up, nothing creates a better sense of community and shared memories than watching together, so Samsung is giving pubs the chance to win a TV upgrade.
Think your local deserves it? Nominate them now - link in bio...
Really excited to be working with Gallo on a big, bold campaign for their latest Californian wine, Cabana Rosé! Let the summer of rosé and Mischief making begin... ☀️
Thanks @prweekuk for the write up. Full article in our bio🍷...
We’re proud sponsors of this year’s Pros Awards which…
🏆 Celebrates standout BME PR & comms talent 🏆 Champions truly inclusive work
With submissions closing tomorrow, it’s your last chance to get your entries in so don’t miss out!
Led by @theproscollective, in partnership with @google and supported by @johnlewis and @waitrose, The Pros Awards is the first awards dedicated to and judged by Black, Asian, Mixed Race and Ethnic Minority PR pros.
Our very own @vishrana23 returns as a judge this year, sharing why these awards matter more than ever....
1 in 6 disadvantaged kids don’t own a book and new data links low early literacy skills to poorer financial outcomes later in life.
So we built an immersive library with @experian_uk called The Library of No Returns - where the rule was: take books and never bring them back.
Set in Walsall, an area with some of the lowest child literacy rates, and fronted by author @aleshaofficial, it brought stories to life with live readings and a fairytale world designed to spark a love of reading.
The results: 📖 4,000 books given away 🏫Installations left for the community 📺 450+ pieces of coverage, including Good Morning Britain, BBC, The Times, JOE and more......
`Your Presence is Presents Enough’ with @avantiwestcoast has been shortlisted for ‘Brand Led, Best Public Awareness Cause Campaign’ at the Purpose Awards 2026. Inspired by the reality that a vulnerable child runs away from home every five minutes, our short film captured the power of simply being present at Christmas....
‘PR has normalised ‘always on’ for too long. Maybe it’s time we reset that expectation.’
Managing Director Charlotte Brooks spoke to @prweekuk on the importance of switching off and maintaining balance to sustain high performance in the industry - full article in the link in our bio....
‘April Fool’s campaigns rarely fit into that world. By design, they are one-off, disconnected, and often meaningless in the context of long-term brand strategy.`
Director at Mischief, Chloe August spoke to @prweekuk about how to still have credibility in your PR campaigns without doing an April Fools stunt - full article in the link in our bio....
Londoners were doing a double-take at Burger King this week when the digital menus started acting… weird. Flickering between a Chicken Royale and a stack of... Pringles?
Well the secret is finally out. We’re so hyped to have worked with @pringles.uk and @burgerkinguk to announce the ultimate collab, as two NEW Pringles flavours are officially landing in supermarkets this April.
And that’s not all - we’re just getting started. Stay tuned for more…...
Last week we hit the streets with the unlikely duo of @joemarler17 and @joebxggs to launch The Social Snacking Experiment with @pringles.uk
Part of Pringles` new brand platform - Pass the Pringles - the Joes interrupted the scrollers, got social with the anti-social and got the shy chatting with nothing but a tube of Pringles.
Tackling everyday social taboos in rush hour, we celebrated the feel-good connections that we’re always missing out on. 🤝
Hundreds of pieces of coverage. Thousands of content views. And a LOT of wonderfully bemused Brits....
Did you know tampons are less regulated than household sponges?
Last week we partnered with @totmorganic to install a giant tampon clock outside Parliament, counting the millions of minutes period products have been sold without safety standards or transparent labelling.
Already making waves: 🚨 15,000+ petition signatures 🏛️ Government response triggered
100 years on — it’s time for change. Link in bio to sign the petition....
