Nick Barron

A pink soundwave on a dark red and black gradient background, with sharp peaks and valleys representing audio frequency patterns—capturing the energy of The Vibe Shift.
Thought Leadership

The Vibe Shift: After the end of history

12 ways in which society is changing and how communications will need to adapt... Read more

A man in a brown jacket and blue plaid shirt stands and speaks in a crowd, who look up at him attentively. The background is dark, highlighting his thoughtful expression amid the declining trust in British politics.
Insights

The Pothole Paradox: How to reverse declining trust in British politics

‘If we fix the potholes and cut the waiting lists, we can restore trust in government.’ This is a common refrain from the political class, concerned about collapsing public trust in government. Bu... Read more

A street sign on a stone building reads “Downing Street SW1, City of Westminster,” partially obscured by an ornate black metal fence—a striking scene in a city where low trust voters look to Labour and anti-establishment coalitions for change.
News

MHP Polarisation Tracker: Labour is losing low trust voters, Reform is building an anti-establishment coalition

The latest wave of the MHP Polarisation Tracker, produced with Cambridge University’s Political Psychology Unit, reveals that many “Super Distruster” voters have deserted Labour over the last ye... Read more

Blue gradient graphic with logos for INFLUENCE AT WORK and MHP Group. Large text reads Trust Analytics: Building trust for business impact. Smaller text explains building trusted relationships with important audiences.
Behavioural Science

Trust Analytics – Building trust for business impact

Announcing the launch of Trust Analytics, a new service from MHP.... Read more

Two men in suits stand in front of a Downing Street sign with a red and blue overlay, embodying the tense atmosphere surrounding the Labour and Reform parties during the Super Distruster vote. Both appear serious and stare straight ahead.

Labour and Reform battle for the Super Distruster vote

80% of traditionally Conservative-voting Super Distrusters have abandoned the party... Read more

A smartphone screen displays social media app icons, including Instagram, X news (formerly Twitter), Discord, Threads, and Reddit, on a dark background.
Analysis

Reports of X’s demise have been greatly exaggerated

The Harvard plagiarism scandal is evidence of the platform's enduring power writes Nick Barron, Deputy CEO, MHP Group... Read more

A group of surveillance cameras on a pole set against a blue background, with the text: Super Distrusters vs The Elite, highlighting the challenge for communicators. MHP Group Polarisation Tracker Wave 6, Summer 2023, in partnership with Cambridge University Political Psychology Lab.
Networked Age

The rise of the ‘Super Distruster’ is a major challenge for communicators

Super Distrusters vs The Elite - MHP launches Polarisation Tracker Wave 6... Read more