Nick Barron

Analysis

How did the social conversation react to the UK local elections?​

Social analytics powered by Maiven​... Read more

Image of a lit up technology box on a switch board
Analysis

How are AI chatbots helping voters choose who to vote for in the local elections?

LLM analysis powered by Maiven GEO... Read more

MHP Group discuss the Reform Nation in their latest Polarisation Tracker, wave 9.
Reports

Reform Nation – MHP Polarisation Tracker, Wave 9

The latest edition of the MHP Polarisation Tracker is now available to download.... Read more

A pink soundwave on a dark red and black gradient background, with sharp peaks and valleys representing audio frequency patterns—capturing the energy of The Vibe Shift.

The Vibe Shift: After the end of history

12 ways in which society is changing and how communications will need to adapt... Read more

A man in a brown jacket and blue plaid shirt stands and speaks in a crowd, who look up at him attentively. The background is dark, highlighting his thoughtful expression amid the declining trust in British politics. MHP Group discuss the pothole paradox: how to reverse declining trust in British politics.
Articles

The Pothole Paradox: How to reverse declining trust in British politics

‘If we fix the potholes and cut the waiting lists, we can restore trust in government.’ This is a common refrain from the political class, concerned about collapsing public trust in government. Bu... Read more

A street sign on a stone building reads “Downing Street SW1, City of Westminster,” partially obscured by an ornate black metal fence—a striking scene in a city where low trust voters look to Labour and anti-establishment coalitions for change.
News

MHP Polarisation Tracker: Labour is losing low trust voters, Reform is building an anti-establishment coalition

The latest wave of the MHP Polarisation Tracker, produced with Cambridge University’s Political Psychology Unit, reveals that many “Super Distruster” voters have deserted Labour over the last ye... Read more

Blue gradient graphic with logos for INFLUENCE AT WORK and MHP Group. Large text reads Trust Analytics: Building trust for business impact. Smaller text explains building trusted relationships with important audiences.

Trust Analytics – Building trust for business impact

Announcing the launch of Trust Analytics, a new service from MHP.... Read more

Keir Starmer and Nigel Farage stand in front of a Downing Street sign with a red and blue overlay, embodying the tense atmosphere surrounding the Labour and Reform parties during the Super Distruster vote. Both appear serious and stare straight ahead.
Analysis

Labour and Reform battle for the Super Distruster vote

80% of traditionally Conservative-voting Super Distrusters have abandoned the party... Read more

A smartphone screen displays social media app icons, including Instagram, X news (formerly Twitter), Discord, Threads, and Reddit, on a dark background. MHP Group discusses reports of X's demise have been greatly exaggerated.
Analysis

Reports of X’s demise have been greatly exaggerated

The Harvard plagiarism scandal is evidence of the platform's enduring power writes Nick Barron, Deputy CEO, MHP Group... Read more

A group of surveillance cameras on a pole set against a blue background, with the text: Super Distrusters vs The Elite, highlighting the challenge for communicators. MHP Group Polarisation Tracker Wave 6, Summer 2023, in partnership with Cambridge University Political Psychology Lab.

The rise of the ‘Super Distruster’ is a major challenge for communicators

Super Distrusters vs The Elite - MHP launches Polarisation Tracker Wave 6... Read more