Posts Tagged ‘passion powered comms’

Passion Powered Patter – Engaging with Sportspeople

Posted on: October 27th, 2023 by Alexandra Stamp

Mischief’s Passion Powered Patter series sees our team meeting with industry experts to discuss how brands, agencies and marketeers can leverage passions to better connect with their audiences. This month, we focus on the passion area of sport, given the huge line up of tournaments and events set to come in 2024.

In our third episode of the series, our Creative Director, Greg Double met with England International Rugby Player Anthony Watson to discuss how brands can effectively partner with sports talent. This episode sees the pair talk about how to build a true partnership and why it’s important to look for partners that have an authentic connection to the brand, product or campaign.

Tune in below, and don’t forget to check out Episode 1, where we got the media download from Joe.co.uk’s Jack Peat, on how to unlock editorial opportunities around sporting events and Episode 2, where we chatted to Just Eat’s Marketing Director, Vix Gold about how brands can win by taking a long term view to passion led comms.

Passion Powered Patter – Connecting With Consumers

Posted on: October 18th, 2023 by Morgan Arnold

Mischief’s Passion Powered Patter series sees our team meeting with industry experts to discuss how brands, agencies and marketeers can leverage passions to better connect with their audiences.This month, we focus on the passion area of sport, given the huge line up of tournaments and events set to come in 2024.

In our second episode of the series, our Head Of Strategy, Dan Deeks-Osburn met with Vix Gold, UK & IE Marketing Director at Just Eat to discuss how brands can effectively connect with their audience via sport. This episode sees the pair talk discuss the importance of finding your place to play, working towards a long-term goal and how to avoid badging.

Tune in below, and don’t forget to check out Episode 1, where we got the media download from Joe.co.uk’s Jack Peat, on how to unlock editorial opportunities around sporting events.

Tune into the first episode here

Want to hear more? To discuss how you can connect your brand with passions, feel free to get in touch [email protected]

Time to tune in… to Passion Powered Patter

Posted on: October 9th, 2023 by Alexandra Stamp

This week Mischief launches Passion Powered Patter, a new mini-series that will see our team meeting with industry experts to uncover insights on how brands, agencies and marketeers can leverage passions to better connect with their audiences.

2024 is going to be a huge year for sport, which is why our first series will focus on this passion area. With the Olympics, the EUROs and the Champions League final hitting Wembley plus all the annual tournaments like Wimbledon, Formula 1 and The Hundred, how can brands effectively cut-through by aligning themselves with these moments, whether formally or informally?

To kick off the series, our Managing Director, Charlotte Brooks met with Jack Peat, Floating Editor of Joe.co.uk and founder of The London Economic to get the media download. Together they discuss how brands can unlock editorial opportunities around sporting events, how to beat the algorithm and highlight the brands they feel are winning in this space.

Tune in below!

Tune into the second episode here

Want to hear more? To discuss how you can connect your brand with passions, feel free to get in touch [email protected]